Brand Management

Posted in Recommended Reading

On a friend’s Facebook wall, I came across a brand management company that spoke to the quirky yet mainstream side of Portland, and likely the hipster techie creatives of most American cities: iHeartProductions. That is all.

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Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals by Lynn Grodzki

Posted in Recommended Reading

Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals by Lynn Grodzki

This book was recommended to me by Patricia, who is a certified practitioner of Rubenfeld Synergy Therapy, a cross between body work and psychotherapy. In our first meeting, I asked Patricia what her “ideal client” would look like, so we could orient her website to attract the kind of clients she wants. She liked the question, which reminded her of Lynn Grodzki‘s book about envisioning and building your ideal private practice that several bodyworker friends has recommended to her. The book,...

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